VP, Marketing
Product Marketing | Digital Strategy | SEO/SEM/Social | Customer Experience | Demand Generation | Marketing Operations | Public Relations
Aventura was a healthcare IT start-up that developed workflow optimization software before it was acquired by Philips. I managed the build-out of marketing operations, demand generation initiatives, content marketing, and social strategy.
Collaborated with product and technical teams in the development of customer-driven feature set, communication strategy, and go-to-market for the Sympatica Suite of clinical workflow solutions
Rebranded corporate voice, website, and product messaging to support broader market reach
Drove demand generation through customer journey mapping, persona development, content strategy, budget management, and inbound and outbound campaign development
Measured business outcomes and objectives using KPI development and benchmarking·
Implemented paid search and social strategy
Developed partner sales support strategy, real-time customer communications, and Aventura knowledge base creation planning