Summary

During my tenure as Vice President of Marketing at Vector Remote Care, a digital health start-up specializing in remote cardiac monitoring for cardiology practices and hospitals, I played a crucial role in driving the company's success. Reporting directly to the CEO, I had broad responsibilities overseeing product marketing management, brand strategy, demand generation, market insights, communications, and marketing analytics.

My primary focus revolved around key areas such as lead generation, messaging development, voice of the customer (VOC) initiatives, sales enablement, and competitive intelligence that targeted cardiology practices, electrophysiologists, and cardiac device technicians. By implementing effective marketing strategies and initiatives, I contributed to the company's growth and market presence as well as investor relations that included a $12M Series A raise from Updata Partners. 

Working closely with the product team, I ensured that our product offerings were effectively positioned in the market, highlighting their unique value and benefits. Through comprehensive market research and VOC programs, I gained valuable insights into customer needs and preferences, enabling the development of targeted messaging and impactful communications.

I spearheaded demand generation efforts, implementing campaigns and initiatives to drive leads and conversions through both paid and organic search and social strategy and content marketing. By leveraging data analytics and market insights, I continually refined our marketing strategies to optimize results and enhance the overall customer experience.

Additionally, I actively monitored and analyzed the competitive landscape, staying informed about industry trends and identifying opportunities for differentiation. Through collaboration with cross-functional teams, I facilitated effective sales enablement, equipping our sales team with the necessary tools and resources to succeed.

Skills

• Brand strategy and rebranding

• Campaign strategy

• Voice of customer research

• Competitive research

• Website design and management

• Marketing automation implementation / Pardot

• Paid and organic search and social strategy

• Lead generation

• Team management

• Public relations strategy

• Trade shows and events

• Partner Marketing / MedAxiom

Software

• SalesForce

• Pardot

• Crayon

• WordPress

• HootSuite